Is it just a contact database or is CRM (customer relationship management) software really about being efficient in your entire sales process – from prospecting to upsell?
“With the cost of selling to a new customer being five times the cost of selling to an existing one you can’t afford to lose established business.’ [CSM]
The secret to selling is about promise and delivery. So Follow-Up is key. A CRM system helps to keep the sales process flowing (If Used!). When implementing CRM systems, you need to ask:
- How will our customers benefit from this new program?
- What will be our return on this significant technology investment?
- Do I have commitment from all levels of the company?
[thanks even carmicheal]
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