Text messaging or SMS messaging or texting to people’s cell phones is a popular topic of discussion.

The Small Biz tech Advisor has Q&A about this topic including mentioning 2 providers.

For example, Sumotext offers small businesses a monthly plan for $79, which includes up to 1,000 messages per month and 8 cents for each additional SMS. Clickatell asks you to buy credits, and if you review their site you will see the cost per message varies based on the geographical location.

Agile Communications Group in Tampa is an SMS gateway and text marketing company. It’s about 7 cents per message.

SMS messaging should be part of your overall marketing plan. It should also be OPT IN! Not every cell phone accepts text messages and many plans charge per SMS message. For example, my wife’s plan is no SMS; $0.40 per message — and she doesn’t want any.