While reading Gary Vaynerchuk’s Crush It, I realized that he wasn’t the first to say Brand Yourself. In fact, Tom Peters wrote “The Brand You 50: Fifty Ways to Transform Yourself from an ‘Employee’ into a Brand That Shouts Distinction, Commitment, and Passion!” in 1999. Ten years ago!

Fast Company magazine published Tom Peters article titled The Brand Called You in August 1997 and a follow-up article called Brand You Survival Kit here in 2004.

In addition, Joe Calloway wrote Becoming a Category of One in 2003.

Moreover, Seth Godin has been writing about being unique (a Purple Cow) since 2003.

Seth’s latest book, Linchpin, is about becoming indispensable at the office. To add value and distinction at the workplace so that you can get some pleasure out of your W-2. In a way, that’s about branding yourself too, because you are talking about affecting how others perceive you. And you are thinking about how others perceive you. A brand is the sum total of experiences, thoughts and emotion associated with a person or company.

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