Top Marketers share their thoughts on Marketing Strategy at SmallBizTrends. Most of the advice boils down to know your customer and deliver what they want. The other wisdom is that competing on lower price means less profit (or no profit). You can’t make it up in volume unless you are Home Depot or Wal-Mart. Remember, Sears and K-Mart? Apparently, they couldn’t do it on low price alone either.