February 11, 2012, 1:49 pm

What PR People Need to Know about Bloggers

Filed under: blogging — Monday, January 19, 2009 @ 11:10 am

I get a good amount of email from PR firms for tech companies. Too much actually. I say that because I get lots of emails from people who have never read my blog. If you haven’t read my blog, how do you know what I cover?  Would you send a Fashion editor at a newspaper your tech story? I think not. Well, actually for some of you PR folks, you would.

My email is not the palce to send a press release. I have Google Adwords and Google News Search for that. There are folks that print press releases converted into news. I am not one of them.

I am not a full-time blogger. I have other responsibilities – mainly to my clients and my business. Blogging for me is marketing for my company and a way to let prospects know what I know about the industry. (I write about telecom (ISP/CLEC/ILEC/RBOC), internet companies, VoIP, and the Indirect Channel).  So unless you are relevant, you are annoying me. And I am an Angry Penguin when annoyed!And I will never mention your clients name in my blogs – ever! I will mention your name but only as an example of what NOT to do.

Some firms I have dealt with get it. They email me to ask if I would like an email interview with an executive or a quick phone call to go with the announcement. That provides for better blog content than me re-writing a press release.

Also, PR firms email me to see if I will be at the same conference as their clients. This can result in a face-to-face meeting which can result in better content for both of us plus my getting a better understanding of what you do.

You want your clients in the blog; I want good content relevant to my readers.

Sarah Evans has a post about PR and bloggers with some good advice.





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