At IM Spring Break, the talk from attendees that hold a W-2 is that they want to be a freelancer. (What’s a W-2? An employee).
Do you want to be a Freelancer or an Entrepreneur? Big difference. A freelancer is, in the words of E-Myth, a Technician. He trades hours for money and has traded in his W-2 to have a job in his own business. An Entrepreneur is going to move beyond being a Technician, outsource work, manage projects and people, and some day convert that leverage for a beach location.
What freelancers forget is that as a W-2, other departments/employees handle customer service, IT, HR, sales, accounts receivable, admin tasks, payroll, etc. As a freelancer, YOU will be handling ALL of that stuff. It means you will spend about 35-45% of your time doing anything BUT those tasks you love. That becomes a bummer.
Straddling the W-2 means that you have a full-time job but you are taking in some freelance work until you can get enough of a base of work to leave your W-2.
How can you market your services? Many ways: blogging, slideshare.net, freelance sites (guru.com, ifreelance, elance.com, odesk), speaking, webinars, and other ways. Get started and see what happens.
One last hint: set up an LLC or S-Corp so that your payments go to a corporate entity and you get some tax benefits. A few other resources: your CPA (you have one right?), a financial planner, corporate lawyer, Board of Advisors, SCORE, and a Mentor). Good luck!

