PR stands for 2 things: Public Relations and Press Releases. The main reasons to utilize press releases is for traffic building and branding. (Here are 5 reasons for SEO). To do that, the article has to be News Worthy. Anyone can put together a blurb of marketing bluff centered on 3 keywords, but what is your marketing strategy? Is it to generate traffic for the sake of traffic? Or is it to have potential prospects find you and contact you? If it is the latter, then the content is the most important.
In Website Magazine, Milind Mody of eBrandz, writes an article that is actually 4 posts:
- Top 5 Reasons to Write a PR (organic traffic, link building, reputation mgmt, bloggers, traffic)
- PR Basics
- 7 Tips for Writing a PR (UVP, avoid bull, optimize for search, online PR archive, decide your objective)
- PR Distribution Services (PR Newswire, Business wire, Marketwire, PRWeb, OpenPR, PRLog)
The article is a good starting point for newbies. There are at least 30 Reasons to write a press release.
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