The first 10 ideas from the list of 50+ presented at ISPCON by Jack Brandt and myself. (It’s a podcast. Also, available Sales Compensation and 10 Marketing Ideas for WISPs).
These are the 10:
- Plan- so you have a path
- Strategy- not put out fires
- Call your best customers just to make sure everything o.k., ask for referrals
- Focus on goals
- Marketing takes 6-9-12 months
- Become info source- newsletter, podcast, blog, keep people thinking we know everything
- Think tank for our biz, attorney, cpa, 2 best customers, 2 noncustomers
- Hosted nonportable services- hosted exchange-makes you stickey, bells can’t do it
- Get others organized
- Phase out projects so goals met, not just GOAL
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