This is one model of the lead generation funnel from the blog of Brian Carroll, CEO of InTouch. The thing to take away from this is that it takes many inputs in your overall Marketing Plan to get enough lead generation going for your sales teams.

You need a combination of many elements – PR, Advertising, Website, SEO, SEM, Direct Mail, trade shows, events, networking, webinars, dialing, and door knocking. How many of these tools are you using to meet your Sales Plan?

No one likes the Planning, but it is an important part of your success. Without planning, how do you make certain that you are doing enough (especially in today’s economy) to generate enough leads?

We’ll be back with more Lead Generation ideas.