There are very few commercials that work. By that, I mean that they reach me. It seems so many are just crappy creative work with no message.
I like this new commercial from Subaru.
It reminds me of the long distance commercials from the mid-1980′s. Emotive.
Ma Bell’s Reach Out and Touch Someone
Or the Coca-Cola commercials from the 70′s
Coca-Cola Like to Teach the World to Sing
Coca-Cola Christmas ad from the 70′s
It is political ad time – now until November – and the ads all suck. Even the YouTube videos. It’s all about what the opponent did wrong. If only the People-in-Glass-Houses rule applied. Voters are scared to death. A couple of smart ads would be good to see. It likely would be one of the Differentiators.
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