In website design and web marketing there are two terms everyone talks about: SEO and pay-per-click. Here are two PowerPoint presentations on SlideShare about SEO.

• The first is titled: SEO and PR for Digital Public Relations.
• The second is titled: SEO Copywriting: Submitting SEO Press Releases

Your press releases should be optimized for your keywords, just like your web content (whether that is on website page or blogging platforms). There are free wire services like PRlog.org but th epaid wire services get better traction on the most often viewed sites like MSN and Yahoo.

This isn’t a quick fix. This is a slow way to build a reputation using a combination of tools: website, blog, newsroom, PR, and others. Combined it makes you look like an expert — and easy to find.  [thanks to PRsarahevans for pointing them out]