Seth Godin has a detailed post about the Marketing Lessons we can learn from this 2008 US Presidential Election.  One of the things you need to take away is that you need to touch your customer often and in different ways – social media, direct mail, robo-calling, video, TV, radio, referrals, etc.

Each party gets a list of prospects (enrolled or independents) and hammers at them for money and a vote. You need to have a list of Prospective Clients and create a Plan to Win Each One Over.

• What will you say? More important: What story will you tell?
• What value will you give?
• Who could give you a referral or warm intro?
• How will you touch the customer 7 times? (Have a calendar for the 7 touches so you don’t miss).
• What personal and relevant message will you send and how?
• Will you enroll them into your Tribe?