I attended Jeffrey Gitomer’s Sales Training today sponsored by ActionCoach. ActionCoach was offering a lunch and further training right after the Gitomer 4-hour session. However, it wasn’t a check box on the order page for Gitomer. It wasn’t an add-on sale during that ticketing process. There wasn’t a follow email that said, “Hey, want to add some more training and lunch?”

When we checked in at Gitomer’s training, no one asked if we wanted to go to the Action section. Gitomer made a statement about how he likes ActionCoach CEO Brad Sugar, but no upsell there either.

When you have that many touch points in a sales process, you need to take advantage. Want to see a company that does it well? Go buy a domain name.