February 10, 2012, 1:46 am

It’s About Telling a Story

Filed under: Marketing Tips,advertising,branding — Monday, December 29, 2008 @ 3:15 pm

5% organic cotton

This is the story about Organic cotton.  Some folks (like my wife) are in to the whole organic story. But how much is it a fable when only 5% of the fabric is Organic Cotton (or Bamboo) and the other 95% is regular cotton?? Would you buy a head of lettuce that was 5% Organic?

QuickSilver is dumb in doing this (which explains why it was on the clearance rack).





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