You have to find your mate. Court them. Eventually propose. Although that may not be what dating is like today. Here are 3 articles explaining how Selling is like Dating.

Business development 101: It’s a lot like dating. “You can stand outside the supermarket, asking every passer-by to kiss you — but it’s hard work and you’re going to get slapped a lot on the way to that first kiss. (Corallary: People would rather go out with someone they know than with a stranger.) …. It’s important to have a lot of contacts (i.e., potential customers) at the top of the funnel because the sales cycle is so variable. The overwhelming majority of customers buying your services do so only when they decide that they have pain you can address — and not before.”

10 Dating Rules That Can Help Your Career: “Desperation is Not Attractive” and “Listen More Than You Talk”

How is Selling Like Dating? “Close on a commitment. In dating, you wouldn’t end a date with “See ya.” In a sales call, to build a long term relationship that leads to closed business, you want to always get a commitment that advances the sale.”