So we have all these lame GM car commercials. They won’t work. Why? No story explaining WHY I should buy.

I know that the CEO is from AT&T, so he hasn’t forgotten about AT&T’s Reach Out and Touch Someone ads that worked so well in the 1980s.  GM needs to have the CEO stand up and say, “Hey, GM was the heart beat of America. We screwed up. But we are turning it around. We thank you for the loans. We are improving our cars every day. Come see for yourself.”

Where’s the story about the new Camaro? Or where’s the story about the Corvette?

Publix supermarkets has learned how to create great touching commercials (see one here). why not GM?

So many dumb and worthless commercials on TV. You would think that some ad firms could do better. It’s about telling an interesting story.