I’m kind of at the end of my rope with people tweeting the same status update across all their networks.
First off, why do I have to be connected to you on Facebook (FB), LinkedIn (LI), and Twitter if you are posting the same message across all three networks?
Next, why are you running the same commercial on every network? The demographics aren’t the same. People do not have the same expectations on FB that they have on LI.
Your status updates on LI and to some extent FB are your personal brand. Do you want that personal brand to be relevant to your marketplace? Or generic? Or annoying? Or noisy?
Not everyone has a social media strategy, but if you are in business, you need to think about one.
What good is being connected to thousands of people across many networks if you run into each “room” and scream the same (irrelevant) message?
Think about this: if you say enough irrelevant stuff, people will ignore you. Then when you need your network, no one will be listening.
Today, it’s all about your personal brand and the value of your network. Don’t take either for granted by facetweeting your personal trip info to LinkedIn.
Last reminder: your every update is forever!

