Two of the best ad campaign in my opinion are the AT&T LD Reach Out and Touch Someone ads from 1980s and the Coke I’d Like to Teach the World to Sing ads also from the 80s. Both were feel good ads. It was emotive.

Both Coke and AT&T left the audience with a feeling that became associated with their brand. There is no better branding than that. None.

Today, we have a lot of creative stuff, but very few that leave you with an emotion. One exception is the VW The Force ad by Deutsch that debuted at the Super Bowl.

A couple that come close: TalkTalk is trying with this commercial. Google Chrome did a good job of explaining WHAT you can do with Chrome and the Google Cloud without every mentioning it – which is a huge point! – in this ad. Your prospects and Customers do NOT care about the technology. They only care about what they can do with the tech.

Back to Coke for a minute. Coke did a social experiment in Portugal this year – read about it here. It had nothing to so with selling Coke. It was a human interest story. It was about emotion. I think that’s the key to branding. Feel good, Grab a Coke.

Connect with People, pick up the phone. Voice is better than text because text has no emotion.

“Why do we believe that jobs where we are paid really good money to do work that can be systemized, written in a manual and/or exported are going to come back ever?” writes Seth Godin in his blog.

According to the NY Times, there are only 1.2 Billion good jobs in the world – and 6.9 Billion people are fighting over them! Ever seen Shift happens?

Education is getting slaughtered in the US – and maybe that is a good thing because free education was set up by Edison and Crew to provide skilled workers for their factory jobs – jobs that have moved overseas. Maybe home schooling, internships and mentoring programs are the way to go. Even with a Chemistry degrees, I didn’t have the skills for a job until I took extra workshops in specific equipment to get certified with marketable skills. The same is true today where a number of jobs did not exist ten years ago — and education certainly won’t fix that.

The key is to be coachable, learn a lot fast, know how to market yourself, communicate, handle the complex — in a nutshell: Be a Linchpin!

Good Luck!

Yesterday was BarCamp Tampa Bay 2011 with a record of 350 attendees. Lots of tech talk, even in the BlogCamp Tampa room. We did have a couple of good talks about how to be a better blogger. My talk on Why Blog was interactive, which if you know me is how I like it. I didn’t get through even half the slides, so here they are.

The whole idea of giving more than 100% is goofy. How do you give more than all?

With the passing of Trey Pennington over the Labor Day weekend, a few blogs wrote about the pressure they were under in today’s economy and ever changing marketplace.

I’m confused by that. While I am not as well known as some social media personae, I am a consultant, marketer, author, speaker and an event planner.

I strive to give my best. Every time. I want every event to leave the audience with an A-ha moment. I look for improvement at every opportunity. I try to write better, clearer, more concise. I try to leave my audience with valuable take-aways.

The blog is part of not only the fremium revenue model, but the gift that I give to my audience. Actually to my tribe. I don’t write for everyone. I don’t create events for everyone. I do what I do for the success of my Tribe.

There’s a concept in math of getting closer and closer but never reaching the target. Each step is half the other. Each step is as hard or harder than the last. Yet never quite reaching the target. That target for some is perfection. It’s great to strive for, but it is overwhelming and exhausting to be obsessed with perfection.

You can’t top every speech.

Every blog won’t get a favorite in someone’s reader.

Every tweet doesn’t get a RT.

Maybe the social media audience allows for immediate feedback, but for many they don’t even see your posts in their stream.

If you have 20K followers how many actually pay attention?

You should be focused on your Tribe.

In Linchpin, Seth Godin talks about being an Artist, a Genius and shipping. Good enough often is.

I’m not saying do sloppy work. I am saying focus on your Tribe – not everybody. If everything you do – blog, speak, plan, write – is done with the intent to improve the business of the tribe members, then it will all work out.

Here is an hour long video from the deceased Carnegie-Mellon Professor Randy Pausch on Time Management. As he states in the beginning, who is better qualified to give lessons in Time Management that someone diagnosed with terminal cancer. Well worth a listen.