Filed under: Peter Radizeski — Thursday, April 19, 2012 @ 6:38 pm
The Greater Tampa Chamber of Commerce held an Innovation discussion today. One idea was to recognize 1000 very small businesses (let’s say less than 7 employees). I am starting the list here. Add to it in comments or by sending me an email at peter (at) barcamptampabay (dot) org
Both Coke and AT&T left the audience with a feeling that became associated with their brand. There is no better branding than that. None.
Today, we have a lot of creative stuff, but very few that leave you with an emotion. One exception is the VW The Force ad by Deutsch that debuted at the Super Bowl.
A couple that come close: TalkTalk is trying with this commercial. Google Chrome did a good job of explaining WHAT you can do with Chrome and the Google Cloud without every mentioning it – which is a huge point! – in this ad. Your prospects and Customers do NOT care about the technology. They only care about what they can do with the tech.
Back to Coke for a minute. Coke did a social experiment in Portugal this year – read about it here. It had nothing to so with selling Coke. It was a human interest story. It was about emotion. I think that’s the key to branding. Feel good, Grab a Coke.
Connect with People, pick up the phone. Voice is better than text because text has no emotion.
“Why do we believe that jobs where we are paid really good money to do work that can be systemized, written in a manual and/or exported are going to come back ever?” writes Seth Godin in his blog.
According to the NY Times, there are only 1.2 Billion good jobs in the world – and 6.9 Billion people are fighting over them! Ever seen Shift happens?
Education is getting slaughtered in the US – and maybe that is a good thing because free education was set up by Edison and Crew to provide skilled workers for their factory jobs – jobs that have moved overseas. Maybe home schooling, internships and mentoring programs are the way to go. Even with a Chemistry degrees, I didn’t have the skills for a job until I took extra workshops in specific equipment to get certified with marketable skills. The same is true today where a number of jobs did not exist ten years ago — and education certainly won’t fix that.
The key is to be coachable, learn a lot fast, know how to market yourself, communicate, handle the complex — in a nutshell: Be a Linchpin!
Yesterday was BarCamp Tampa Bay 2011 with a record of 350 attendees. Lots of tech talk, even in the BlogCamp Tampa room. We did have a couple of good talks about how to be a better blogger. My talk on Why Blog was interactive, which if you know me is how I like it. I didn’t get through even half the slides, so here they are.
