Marketing Books
There are many good books about marketing.
Anything by Seth Godin. Anything. You should have at least one Seth Godin book in your library including any of his free e-books like Bootstrapper’s Bible, Flipping the Funnel, or the one that started it all: Idea Virus.
Tom Peters is famous for In Search of Excellence. But its more strategy than marketing. Re-Imagine!
You can’t be in sales without a book from Jeffrey Gitomer, a great sales trainer. Try either The Sales Bible or The Little Red Book of Selling
Here are 5 others:
- 1001 Ways to Market Your Services by Rick Crandall****
- How to Become a Rainmaker by Jeffrey Fox
- Mavericks at Work by Fast Company cofounder William C. Taylor and Polly LaBarre
- Selling the Invisible by Harry Beckwith
- Becoming a Category of One by Joe Calloway
- SELLECOM by Peter Radizeski

