I’m Peter Radizeski, the Marketing Idea Guy!

I put my Bachelor’s degree in Chemistry to use for 6 years working as an R&D Chemist for BIC and Oil of Olay and as a Pharmaceutical Chemist for Bayer and Glaxo.

I moved from NC to Tampa in 1996, where I went to work for a friend of mine in the LAN business. His company built and maintained Novell POS systems worldwide. This meant lots of backup and modem support.

In 2000, I was introduced to telecom by a BellSouth Agent I played volleyball with and decided this is where I wanted to be. My niche was the Internet Service Provider (ISP) industry. Originally, I helped ISP’s offer DSL in the BellSouth region. As my client base expanded, I added other carriers to become an independent agent selling for 20+ telecom companies including AT&T and Level(3).

The Service Provider companies I was working with needed assistance, not only marketing and selling DSL, but finding their niche – their profitable focus. At times, I found myself selling for them, so I shifted the focus of my business to consulting.

My projects for service providers have included sales coaching, sales training, designing compensation plans, hiring, sales management, online marketing, social media strategy, product marketing and a few other things that you can read about here.

While I do a lot of things, at the end of the day, it boils down to the fact that I know the telecom industry very well and can help you deliver a clear message – a brand even – about your service to your target marketplace.

Call the office to speak with me today! 813-963-5884