John McKown @ Delaware.net particpiates on the ISP-Planet listserv for marketing. He rattled off a quick 18 tips for marketing locally. (Marketing, not branding). Here they are (with his permission):

1. Offer free trials for services/applications.
2. Make it easier to switch to you, or sign up with you.
3. Offer service bundles that tie in trials on more expensive services
4. Try BNI (http://www.bni.com/) or other marketing lunch groups
5. Create a NO-RISK, time limited offer (ie. no setup until August 1st)
6. Attend chamber of commerce mixers
7. Make generic business cards for your company that don’t have a person’s name on them. Put those at car washes and bulletin boards at the Gym and the YMCA.
8. Create another business card that has a cash value towards your services. Hand it to a prospect you meet that is sitting on the fence.
9. Create a blog and have your staff post helpful articles to it .
10. Market to your own customer databases with email newsletters
11. Use analytics to find golden pages in your sites.
12. Cross-market services from within your applications and pages.
13. Embrace HTML email instead of fighting it - make nice email signatures for your staff that have links and graphics in them.
14. Put an article on your web site explaining how to move a site to you (like this)
15. Integrate asking for referrals [my note: after your client is happy, bring him a referral and he will bring you one OR have a referral payment system in place that you can point to.]
16. Use press release web site and local newspaper forums for press releases
17. Randomly follow-up with existing customers for feedback (asking for feedback usually exposes other problems that your customer has that you can help them solve.)
18. Write articles for local newspapers.