November 22, 2008, 1:21 am

To the Sales Folks

Filed under: Sales Tips — Monday, August 11, 2008 @ 12:24 pm

The reason you were hired was to knock on doors, to interrupt people in order to spread the idea about your company and to close sales*.

You were hired to explain the Value that our company and its services offer to our target market. Objections mean you need to re-state that Value, usually in another way.

If the company wanted to sell on Price, we would have taken your salary and used it for advertising or coupons to buy customers.

If you continue to lose on Price, either the Value Proposition is lacking, in which case you need to sit down with your manager to re-word it, or you suck at sales and should work in the post office, where you can sell postage stamps all day**.

* borrowed from Seth Godin in Meatball Sundae. ** borrowed from Jeffrey Gitomer.

One upside down thought: Are you finding customers for your products or are you finding products for your customers?





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