I know that the CEO is from AT&T, so he hasn’t forgotten about AT&T’s Reach Out and Touch Someone ads that worked so well in the 1980s.  GM needs to have the CEO stand up and say, “Hey, GM was the heart beat of America. We screwed up. But we are turning it around. We thank you for the loans. We are improving our cars every day. Come see for yourself.”

Where’s the story about the new Camaro? Or where’s the story about the Corvette?

Publix supermarkets has learned how to create great touching commercials (see one here). why not GM?

So many dumb and worthless commercials on TV. You would think that some ad firms could do better. It’s about telling an interesting story.

Is it social commentary? Towards the end, it seems like the message is: “Connect with People”, not avatars, not via the computer or the Internet, but Face-to-Face. Personally, I think it is the biggest issue facing Gen Y and Z — not enough personal interaction. The number 1 thing about Social Networking, Social Media, or Social Communications is the word SOCIAL!.

Coca-Cola brought back the 1971 theme of “I’d like to buy the world a Coke” in 1984. It was a great creative message. The song, the lyrics, the costumes, and visuals.

Worst idea actually went to America’s Top Guerrilla Marketer (according to FastCompany), Sam Ewan of Interference.

By looking at good and bad pieces of marketing (and reading all that direct mail), you can get a feel for what might work with your audience.

This is the story about Organic cotton.  Some folks (like my wife) are in to the whole organic story. But how much is it a fable when only 5% of the fabric is Organic Cotton (or Bamboo) and the other 95% is regular cotton?? Would you buy a head of lettuce that was 5% Organic?

QuickSilver is dumb in doing this (which explains why it was on the clearance rack).