There are very few commercials that work. By that, I mean that they reach me. It seems so many are just crappy creative work with no message.

I like this new commercial from Subaru.

Subaru Baby Girl Driver

It reminds me of the long distance commercials from the mid-1980’s. Emotive.

Ma Bell’s Reach Out and Touch Someone

Or the Coca-Cola commercials from the 70’s

Coca-Cola Like to Teach the World to Sing
Coca-Cola Christmas ad from the 70’s

It is political ad time – now until November – and the ads all suck. Even the YouTube videos. It’s all about what the opponent did wrong. If only the People-in-Glass-Houses rule applied. Voters are scared to death. A couple of smart ads would be good to see. It likely would be one of the Differentiators.

So we have all these lame GM car commercials. They won’t work. Why? No story explaining WHY I should buy.

I know that the CEO is from AT&T, so he hasn’t forgotten about AT&T’s Reach Out and Touch Someone ads that worked so well in the 1980s.  GM needs to have the CEO stand up and say, “Hey, GM was the heart beat of America. We screwed up. But we are turning it around. We thank you for the loans. We are improving our cars every day. Come see for yourself.”

Where’s the story about the new Camaro? Or where’s the story about the Corvette?

Publix supermarkets has learned how to create great touching commercials (see one here). why not GM?

So many dumb and worthless commercials on TV. You would think that some ad firms could do better. It’s about telling an interesting story.

Is it social commentary? Towards the end, it seems like the message is: “Connect with People”, not avatars, not via the computer or the Internet, but Face-to-Face. Personally, I think it is the biggest issue facing Gen Y and Z — not enough personal interaction. The number 1 thing about Social Networking, Social Media, or Social Communications is the word SOCIAL!.