Entrepreneur magazine has a list of the best and worst marketing ideas ever. Vegas, Mac, Reese’s Pieces, Tylenol, Nathan’s, Livestrong and Blendtec have some of the best ideas that can translate into lessons for any marketing professional.

Worst idea actually went to America’s Top Guerrilla Marketer (according to FastCompany), Sam Ewan of Interference.

By looking at good and bad pieces of marketing (and reading all that direct mail), you can get a feel for what might work with your audience.

This is the story about Organic cotton.  Some folks (like my wife) are in to the whole organic story. But how much is it a fable when only 5% of the fabric is Organic Cotton (or Bamboo) and the other 95% is regular cotton?? Would you buy a head of lettuce that was 5% Organic?

QuickSilver is dumb in doing this (which explains why it was on the clearance rack).

Lexus has a new commercial featuring a child talking about the best Christmas present ever: the Big Wheel. To me this commercial works because it connects with emotions.  (Obviously not all agree – see here.) People buy based on emotion – and rationalize the purchase later (or not which brings buyer’s remorse).  This Big Wheel commercial is part of a series that includes the Atari for Christmas and the pony for the girl. (I thought the pony one was garbage, but I can relate to the Big Wheel and the Atari as great Christmas gifts).