Peter Radizeski will be speaking about Corporate Blogging at the AMA Tampa Bay’s one day Digital Marketing Conference on March 6, 2009 with Shawna Vercher.

We will be talking about the 4 pillars to Corporate Blogging.

Want to win a free ticket? Hit me up on Twitter and tell me why you should get one.

I get a good amount of email from PR firms for tech companies. Too much actually. I say that because I get lots of emails from people who have never read my blog. If you haven’t read my blog, how do you know what I cover?  Would you send a Fashion editor at a newspaper your tech story? I think not. Well, actually for some of you PR folks, you would.

My email is not the palce to send a press release. I have Google Adwords and Google News Search for that. There are folks that print press releases converted into news. I am not one of them.

I am not a full-time blogger. I have other responsibilities – mainly to my clients and my business. Blogging for me is marketing for my company and a way to let prospects know what I know about the industry. (I write about telecom (ISP/CLEC/ILEC/RBOC), internet companies, VoIP, and the Indirect Channel).  So unless you are relevant, you are annoying me. And I am an Angry Penguin when annoyed!And I will never mention your clients name in my blogs – ever! I will mention your name but only as an example of what NOT to do.

Some firms I have dealt with get it. They email me to ask if I would like an email interview with an executive or a quick phone call to go with the announcement. That provides for better blog content than me re-writing a press release.

Also, PR firms email me to see if I will be at the same conference as their clients. This can result in a face-to-face meeting which can result in better content for both of us plus my getting a better understanding of what you do.

You want your clients in the blog; I want good content relevant to my readers.

Sarah Evans has a post about PR and bloggers with some good advice.

twitter

I use Twitter as an experiment to figure it out. It’s a lot of noise – and by noise I mean that it is mainly distractions. Quite a few people use it as a broadcast medium for their every thought. That is annoying. (Guy Kawasaki is one of the biggest offenders – as he admits he uses it as a broadcast medium for the Guy Show – all about Guy).

Others use it to point out interesting things. But I like just reading the thoughts people have. Twitter is for short thoughts (140 characters). You don’t need a link in every tweet. But that’s just me.

Jack Brandt has a couple of blog posts about Twitter. One with a YouTube video by O’Reilly Media on Twitter for Business. (Not to be confused with the e-book, Twitter for Business by John Jantsch of
Duct Tape Marketing.) Jack also has a post with links to some of the people effectively using Twitter for their business [here].  I’d like to point out that most of people who talk about Twitter for Biz are in PR or Social Media Specialists.

Most people already have plenty of noise in their day: email, voicemail, meetings, etc.  It’s hard to filter out all the distraction to get real work done (RGA = revenue generating activities). So my advice is: Try to be grateful for someone’s time and attention. Give Value First.

UPDATES: Links to 51 more Twitter ideas for biz.

AND: 37 marketing tips in 140 characters (via twitter). Two of them I often say:

1. Define yourself and be true to that definition in everything you do. You cannot be “all things to all people. – Kathleen Morse
2. Brand representation is every experience the customer has in affiliation with the company. – Christina Wehry