Next week, Jack Brandt of Register.com and I are back at ISPCON to do another session on Marketing. For those that read this blog, here’s a thank you gift – the presentation early.

As many of you know, I don’t use PowerPoint during my sessions, but these are the ideas I will be trying to convey about Marketing, Messaging, and Guerrilla tactics.

Michele Miller writes a blog post titled, Making an Impact with No Advertising. It is about a pool guy who grew his business with great customer service. In today’s business environ, great customer service is rare. Consumers are so used to poor service that it isn’t even commented on any more. So White Glove or Fanatical Customer Care can be a differentiator.

New Media Marketing means Blogging, Podcasting, Social networking, and the like to produce buzz and word-of-mouth for your client, product or company. Here in Tampa Bay, the AMA (American Marketing Assoc.) has a New Media Special Interest Group that has events to discuss this twist in marketing. If you can’t get to the events, you can read this article, The 411 on Web 2.0 Marketing.