Want a tough gig? try coming up with a remarkable ad campaign for AIDS. Well, a bunch of big ad agencies took the challenge. Their results can be seen here.

Emily Chang writes about a new form of tee-shirt marketing by Reactee. According to Emily, it’s like this:

At first glance, Reactee is a fairly straightforward, albeit unique, approach to design-your-own clothes. You go to their website, design a t-shirt, and publish it in their catalog. This is all done rather Cafepress style. Where it starts to get interesting is the message. Reactee shirts, (Reactees) are designed to market something. It may be your band, club or business, or a non-profit you belong to, or of course, you can advertise something slightly more self-indulgent like “Think I’m Hot?”. With each shirt goes a unique keyword. People on the street who see your message and text-message the shirt’s keyword to Reactee receive a short customized reply which can be changed or updated by you at any time. Hence Reactee’s slogan: Cause A Reaction.

It is all about causing a Reaction.

In this article: Looking for ways to get people talking about your products? The new social shopping trend can help you build buzz. Word of Mouth buzz is created in a few ways online. One of them is review sites. Peer to peer reviews of your products and services is a testimonial. Angie’s List is a good example for consumers looking for contractors to work on or around the house. So is HomeThinking, which rates Realtors.