Next week, Jack Brandt of Register.com and I are back at ISPCON to do another session on Marketing. For those that read this blog, here’s a thank you gift - the presentation early.

As many of you know, I don’t use PowerPoint during my sessions, but these are the ideas I will be trying to convey about Marketing, Messaging, and Guerrilla tactics.

In website design and web marketing there are two terms everyone talks about: SEO and pay-per-click. Here are two PowerPoint presentations on SlideShare about SEO.

• The first is titled: SEO and PR for Digital Public Relations.
• The second is titled: SEO Copywriting: Submitting SEO Press Releases

Your press releases should be optimized for your keywords, just like your web content (whether that is on website page or blogging platforms). There are free wire services like PRlog.org but th epaid wire services get better traction on the most often viewed sites like MSN and Yahoo.

This isn’t a quick fix. This is a slow way to build a reputation using a combination of tools: website, blog, newsroom, PR, and others. Combined it makes you look like an expert — and easy to find.  [thanks to PRsarahevans for pointing them out]

Jim Connolly writes about the 3 ways he does free marketing to get business: his newsletter, website or his blog. I would mention that this is not free. It takes an incredible amount of time, energy, effort and research to maintain all three sources. On average, it takes me about 3 hours to write an intelligent, researched blog post. A little more for an article on 500 words. So when you say free marketing methods, I say, it still costs you something — time. And time is money. So is it really free?