Guerrilla Marketing was presented to the marketing community in 1984 by Jay Conrad Levinson who wrote the book titled Guerrilla Marketing. He has since gone on to publish many books under the Guerrilla tag line, like Guerrilla Wealth.

The concept of guerrilla marketing is that not every business has a million dollar budget to go up against the Big Boys. So what do you do? Levinson says to use many low cost promotional ideas that are high in creativity and imagination.

Event marketing is a subset. So is tabling or exhibiting at an expo.

Today, business owners can take advantage of things like podcasts, YouTube, desktop publishing, evite.com, blogs, and social media to add to the offline tactics they are using like press releases, lunch-n-learn, and community building.

Even Verizon has taken to G Marketing with its FiOS service.

By the way, Guerrilla marketing is how I help my clients market against Big Boys like cable and phone companies.

I thought listing 50+ was a lot, but Sam Decker has an online document that list 193 Creative Marketing Ideas. Look them over. It only takes you implementing one or two to see results.

Sam decker also answers 9 Guerrilla Marketing Questions on his blog.

Listening to podcast of a great marketing panel: Seth Godin, Keith Ferrazzi, Mitch Meyerson and Andrea Lee. (See profiles and details here; download podcast here).

Seth starts with: Every business wants more business and more results and they look to marketing for that…. to get people to buy. The ways to do this is to have a Unique Offer that resonates with your target market.