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These are ideas companies can use to attract attention of VC’s when they presenting at a Venture Capital Showcase. If I was a fledgling company that wanted to make a big splash at any conference, I would tweak these ideas for maximum effect.
#10: Posting company signs (like election signs) all along the drive from airport to conference center — including arrows to help direct visiting VCs.
#9: Plastering company bumper stickers on every surface possible (poles, hydrants, bus benches, sidewalks…) outside venture conference halls.
#8: Placing company golf balls (when cartboys weren’t looking) inside every cart of the obligatory VC golf tourney.
#7: When eyeballs were king, dropping hundreds of eye-ball painted ping-pong balls (including company logo) in the grass/planters surrounding the VC conference hall.
#6: Sidewalk chalking company logos, mottos etc. near conference hall/parking lot.
#5: Draping “Company X Welcomes You to the Venture Conference” sign on overpasses leading to VC conference.
#4: Spreading hundreds of company business cards throughout the conference, including every lunch table, resting wall, phone booth, lobby table, and even bathroom urinals and sinks.
#3: Similar, but with a captive audience: placing magnetic company cards/takeaways on metal bathroom stall doors.
#2: Placing small circular signs with company name/logo at the bottom of every golf hole at dawn before the VC golfers wake up.
And my #1 guerrilla marketing stunt that probably didn’t involve VCs, unless they liked cooking: Crashing an on-site filming of “Emeril Live” for a national audience with multiple employees wearing company shirts and waving company flags every time Emeril said “Bam!” and cameras panned the audience for effect!
from Dan Rua, Managing Partner of Inflexion Partners — “Florida’s Venture Fund”.
