Humorous but true: 10 Questions for the Social Media Expert

Case Studies of Social Media – a collection by Peter Kim. [Master list # 3]

SMB companies are finding that they are losing money on social media because it takes much longer than they thought. (see WSJ article)

On B2B Social Marketing: ‘Asked to rate the effectiveness of specific social media sites in their marketing efforts, more than one-half of respondents said that Facebook was “extremely” or “somewhat” effective. Somewhat fewer said the same of LinkedIn, and just 35% considered Twitter effective.’

Bonus: 48 Guerrilla Marketing Tips.

It strikes me as funny that spam about SEO comes from companies you can’t find in a Google search and companies in the Internet space have websites that suck.

There are a number of factors that go into web design, including why are you building the web site? That’s first and foremost. Why? To sell something? An online brochure?

It can not be all things to all people because it will end up being nothing to anyone.

In an upcoming session in Orlando, we will be examining websites for design flaws. But luckily we will tell you how to improve it!

I hear this all the time. “I can’t write. I don’t have time. What would I write about? I’m a lousy writer.

Seth Godin would say that is your lizard brain yelling at you. It’s creating excuses, throwing up obstacles. I say, “Just do it.”

You can’t write, but you can if you practice. You can if you are writing about something you believe it. (You believe in your company’s products and services, I hope.)

You have to make time. Marketing costs money or time. Either hire a marketing firm or schedule some time – regular appointments when you are freshest is best.

What do I write about? I have answered this numerous times. Tell stories about your customers, your community, your industry, your employees, your charity. What do you talk about at networking events? Write a short post about that. (It’s a place to start!)

You are a lousy writer – now. With practice (and maybe some editorial help) you will get better. But to do that you have to get started!

If you don’t want to write — audio and video work too!