February 11, 2012, 1:35 pm

50 Ideas

Filed under: Marketing Seminars,Marketing Tips,Peter Radizeski,Strategy,Unique Ideas — Saturday, October 27, 2007 @ 9:09 am

Once again Jack Brandt and I presented 50 Ideas in 50 Minutes to a packed room at ISPCON (Oct. 2007 in San Jose). If you were not there, you can purchase a copy of the video or the book. Some of the slides can be viewed at SlideShare. The 50 Ideas are in 2 separate Power Point presentations: one called Vision 2007 and one not on SlideShare that you can download from the ISPCON site (if you were an attendee).

The list of 60+ ideas from Orlando can be reached from here. The full list of ideas will end up as an appendix to my book (SELLECOM due out later this year). The DVD of the session will be available soon. Watch for it or email me about it.

The ideas in and of themselves are no big deal. It’s taking one and implementing it that makes it worthwhile. During the talk, I mentioned creating new habits. Jack had mentioned that you should start the day with 2 cold calls. I added that you should Eat That Frog first. Put those 2 items are your calendar every morning and make it a habit. You will productively begin each day — and even if the rest of the day is fighting fires, you still got a jump on a new RGA habit. (RGA = revenue generating activity).

UPDATE: MY book, SELLECOM: 101 Ideas for Marketing in the Telecom Jungle, is now available! Buy one here!





My coach, Keith Rosen, will be giving a Webex seminar called Permission-Based Prospecting: Attract More Qualified Prospects, Close More Sales on August 1, 2007 @ 1 PM Eastern. Register here at no charge. Quick hour of some pretty good ideas about Prospecting, the first step in the sales process. (Prospect, Qualify, Propose, and Close).

Keith has written two Idiot’s Guides – Guide to Closing the Sale and Guide to Cold Calling. If you are in sales (or own a business) you need to know how to close more sales. Join in. It’s a worthwhile hour.





One article called Wallop Wal*Mart 16 was written by Tom Peters & John Moore. I collected both lists here. In my review of Tom Winninger’s book, Price Wars, I wrote about the similarities most small businesses face in fighting the Wal*Marts, the Home Depots, the CVS/Walgreens, the AT&T. But you can’t get in a price war — you need to move up the market to the valued client. You cannot make an apples to apples comparison with your competitor – you need to change the deal to be apples and chocolate cake.




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