There are very few commercials that work. By that, I mean that they reach me. It seems so many are just crappy creative work with no message.

I like this new commercial from Subaru.

Subaru Baby Girl Driver

It reminds me of the long distance commercials from the mid-1980′s. Emotive.

Ma Bell’s Reach Out and Touch Someone

Or the Coca-Cola commercials from the 70′s

Coca-Cola Like to Teach the World to Sing
Coca-Cola Christmas ad from the 70′s

It is political ad time – now until November – and the ads all suck. Even the YouTube videos. It’s all about what the opponent did wrong. If only the People-in-Glass-Houses rule applied. Voters are scared to death. A couple of smart ads would be good to see. It likely would be one of the Differentiators.

Seth Godin gives 9 Things about Sales that Marketers need to learn. (And then some lessons on Referrals as well).

350 words is an easy target. It’s a half page column in a magazine. (It’s my quota every month for the print magazine, Internet Telephony). Hugh MacLeod of Gaping Void says that 300 words a day is easy. He’s right (and write). Read it here.

If you are blogging, you have to do it regularly. So set a schedule and hit that 300-350 word quota.