November 21, 2008, 10:28 pm

Next week, Jack Brandt of Register.com and I are back at ISPCON to do another session on Marketing. For those that read this blog, here’s a thank you gift - the presentation early.

As many of you know, I don’t use PowerPoint during my sessions, but these are the ideas I will be trying to convey about Marketing, Messaging, and Guerrilla tactics.





New Cold Calling Idea

Filed under: Sales Tips, Unique Ideas — Wednesday, September 10, 2008 @ 3:23 pm

From their website, this is a unique twist on outsourcing tele-marketing / cold calling:

ConnectAndSell delivers sales prospects to you live so that your sales reps can focus on selling. We accelerate the process of connecting to new prospects or existing prospects that your team is working to close.

We do this through a combination of patented switching technology and virtual sales agents so that when we connect to a prospect, the prospect believes that your sales rep has made the call. We never speak to your prospects directly.

This enables your sales reps to spend all of their productive time presenting your product or service.

We guarantee 5 live connects (i.e. conversations with named individuals you have targeted) to each of your sales reps per hour and typically average 7-10. If we don’t deliver 5 live connects per hour, you pay nothing.”

Got to like that! Especially if you can narrow down the prospect and have specific qualifications besides breathing and willing to pay.





Executive Rules for Delegation

Filed under: Free Tips, Peter Radizeski, Unique Ideas, coaching — Thursday, August 21, 2008 @ 11:39 am
These rules for Delegation come from Ace Concierge in her newsletter:
Executive Rule #1:
Anything you’re doing that doesn’t contribute to growing your business is something that you should delegate.

Executive Rule #2:
Anything you’re doing that someone else could do, to free you up to fulfill Executive Rule #1, is something that you should find someone else to do. Only do the work that only you can do and that no one else can.

Executive Rule #3:
If you lack the people who can do the delegated tasks, find them and recruit them before doing another task that you should be delegating.

Executive Rule #4:
Assess what an hour of your time is worth and assign a monetary value to it. If a task requires attention and it can be done by someone else, who is paid less than your valuable hour, then you need to delegate that task.





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