New Media Marketing means Blogging, Podcasting, Social networking, and the like to produce buzz and word-of-mouth for your client, product or company. Here in Tampa Bay, the AMA (American Marketing Assoc.) has a New Media Special Interest Group that has events to discuss this twist in marketing. If you can’t get to the events, you can read this article, The 411 on Web 2.0 Marketing.

Brains on Fire is an Identity Management company that John Moore of Brand Autopsy is serving as Marketer-in-Residence. They have a post about advertising campaigns versus Word-of-Mouth movements. Just the terms tell you that there are distinct differences. Campaigns have a term limit (since you can only spend so much money on advertising & marketing), but Movements are ongoing. Word of Mouth never stops. Customer reviews on shopping sites. Angie’s List. Bizrate. Your reputation is your most valuable branding asset.