Marketing Idea Guy » Guerrilla Marketing

Interesting Social Media Cases

Peter — Wed, 17 Mar 2010 16:59:59 +0000

Humorous but true: 10 Questions for the Social Media Expert

Case Studies of Social Media – a collection by Peter Kim. [Master list # 3]

SMB companies are finding that they are losing money on social media because it takes much longer than they thought. (see WSJ article)

On B2B Social Marketing: ‘Asked to rate the effectiveness of specific social media sites in their marketing efforts, more than one-half of respondents said that Facebook was “extremely” or “somewhat” effective. Somewhat fewer said the same of LinkedIn, and just 35% considered Twitter effective.’

Bonus: 48 Guerrilla Marketing Tips.

Why Blog?

Peter — Tue, 23 Feb 2010 03:23:54 +0000

You can’t read any marketing material without hearing about social media – Twitter, Facebook, LinkedIN, Google Buzz, tec. — but blogging is also a social platform. Twitter is defined as a micro-blogging service. Instead of a whole paragraph or a whole page, it is a 140 character blog post to the Twitter service. Who says you can’t blog?

Why blog?

A bunch of reasons including to demonstrate your subject matter expertise; for publicity (PR); to become a Trusted Advisor; for reputation; or to just be heard.

In general, you blog for marketing.

A side effect of blogging (and other social networking) is SEO (search engine optimization) – or at the very least, search engine results. If you create enough organic, genuine content around your subject or topic (or keyword), the search engines will ikely find it (eventually). The more content and the more frequent you create content, the better your search results. So blog often.

7 Line Marketing Plan

Peter — Wed, 17 Dec 2008 21:34:37 +0000

Jay Conrad Levinson wrote the Guerrilla Marketing Handbook with Seth Godin in 1994. Things have changed a lot since then. Hyper-competition for one thing. The ubiquity of the Internet for another. Entrepreneur magazine says that it takes 5 minutes to create a top-notch marketing plan. I disagree because it takes about 45 minutes to clarify your Positioning statement (your USP, your differentiation). I did a presentation on this a couple of years ago. Here it is:

7 Line Marketing Plan

View SlideShare presentation or Upload your own. (tags: marketing)

In the same issue of Entrepreneur, 198 items for your guerrilla marketing arsenal [here].

ISPCON: the Marketing Spotlight

Peter — Thu, 06 Nov 2008 18:26:32 +0000

Next week, Jack Brandt of Register.com and I are back at ISPCON to do another session on Marketing. For those that read this blog, here’s a thank you gift – the presentation early.

As many of you know, I don’t use PowerPoint during my sessions, but these are the ideas I will be trying to convey about Marketing, Messaging, and Guerrilla tactics.

11 Ways to Market Your Event

Peter — Thu, 14 Aug 2008 14:18:58 +0000

We are organizing BarCampTampaBay for Oct. 11 & 12, 2008 at USF College of Business. These are the first 11 ways we are marketing this event:

Local bloggers – contact, invite, interact with.
Local organizations like the Chambers of Commerce.
LinkedIn – your network first!
MeetUp.com – create a group, just $75.
Eventful.com, Upcoming.yahoo.com, Craigslist – free event listings
Newspapers – weekly, commununity, and trade. Magazines, too.
twitter – again your network first.
podcast about it and get others to do so; interview with podcasters.
create a website or a blog
eventbrite.com for sign-up sheet
make a Facebook group

Using New Media Marketing

Peter — Mon, 14 Jul 2008 20:33:18 +0000

New Media Marketing means Blogging, Podcasting, Social networking, and the like to produce buzz and word-of-mouth for your client, product or company. Here in Tampa Bay, the AMA (American Marketing Assoc.) has a New Media Special Interest Group that has events to discuss this twist in marketing. If you can’t get to the events, you can read this article, The 411 on Web 2.0 Marketing.

What is Guerrilla Marketing?

Peter — Tue, 17 Jun 2008 16:14:33 +0000

Guerrilla Marketing was presented to the marketing community in 1984 by Jay Conrad Levinson who wrote the book titled Guerrilla Marketing. He has since gone on to publish many books under the Guerrilla tag line, like Guerrilla Wealth.

The concept of guerrilla marketing is that not every business has a million dollar budget to go up against the Big Boys. So what do you do? Levinson says to use many low cost promotional ideas that are high in creativity and imagination.

Event marketing is a subset. So is tabling or exhibiting at an expo.

Today, business owners can take advantage of things like podcasts, YouTube, desktop publishing, evite.com, blogs, and social media to add to the offline tactics they are using like press releases, lunch-n-learn, and community building.

Even Verizon has taken to G Marketing with its FiOS service.

By the way, Guerrilla marketing is how I help my clients market against Big Boys like cable and phone companies.

193 Creative Marketing Ideas

Peter — Wed, 23 Apr 2008 18:01:42 +0000

I thought listing 50+ was a lot, but Sam Decker has an online document that list 193 Creative Marketing Ideas. Look them over. It only takes you implementing one or two to see results.

Sam decker also answers 9 Guerrilla Marketing Questions on his blog.

Meatball Marketing podcast

Peter — Fri, 22 Feb 2008 22:33:51 +0000

Listening to podcast of a great marketing panel: Seth Godin, Keith Ferrazzi, Mitch Meyerson and Andrea Lee. (See profiles and details here; download podcast here).

Seth starts with: Every business wants more business and more results and they look to marketing for that…. to get people to buy. The ways to do this is to have a Unique Offer that resonates with your target market.

Guerrilla Marketing Idea # 100

Peter — Fri, 18 Jan 2008 16:19:37 +0000