Want to target your audience? Sponsor a seminar or webinar or conference call. Teach your audience about your topic so that they can use it for more things, or use it more easily, or sell it.

Sponsorships of the How to SELLECOM series is simple and available. Email me at peter [at] marketingideaguy dot com or call the office at 813.963.5884 to start putting your name in front of your audience.

In the start of the new conferencing series, How to SELLECOM, we held a general call to telecom agents. On Friday, Aug. 1, 2008, at Noon Eastern time, we will be holding a call on How to SELLECOM: Collocation. It will be hosted by Peter Radizeski at RAD-INFO, Inc. and guest speaker will be Lenny Chesal, CMO at Host.net.

Host.net owns a data center in Boca Raton as well as a network acquired by th epurchases of WebUnited/expedient and WV Fiber.

If you have specific questions, please email them in. We will be talking for about 10 minutes then we will slide into Q&A for 30 minutes. Register via email to peter [at] rad-info dot net or calling 813-496-2122. Bridge info will be emailed to participants on Thursday evening. No charge with the code. ($9.95 otherwise).

I’m doing a panel called Meatball Marketing at ISPCON on May 13. What is Meatball Marketing? Well, according to Seth Godin‘s last book, the meatball is the standard average stuff. Since most businesses make average stuff for average people, marketing is required. You can’t get word of mouth marketing unless you are remarkable.

It is easier to market to a niche – a specific target subset of the marketplace, like doctors or lawyers – but most business owners think wide scope instead of narrow. The truth is that most folks won’t hear your message unless you spend Big Bucks. Even then, most won’t respond.

In a targeted campaign, the message can be tailored and specific to the needs of a community of prospects. Better resonation. Think of it this way:

When choosing Adwords to buy, the most general (say Tampa Financial Planner) is more expensive than something more specific (maybe Tampa 401k rollover specialist).

Another example is SEO (search engine optimization). If your keywords are too general, you will be one of millions of pages, so you have to work harder (or spend more) to win the first page. For more specific keywords, you can make it to the top easier and organically.

In Seth’s book, The Dip, the message is to become World’s Best - in a niche.

If you have marketing questions, please email them to me (peter at marketing idea guy dot com).