Marketing Idea Guy » podcast

Cranky Bastards Episode 3

Peter — Mon, 24 Jan 2011 15:21:08 +0000

Today is the episode 2 of Cranky Bastards Show with Antony Francis from Head of Lettuce Media; Joel Lopez of 2Z Consulting; and Peter Radizeski of RAD-INFO INC. In this episode, we discuss Social Media Monitoring. Listening is more important than Talking. (Sales Lessons # 1: that’s why we have 2 ears and 1 mouth.) The thing to remember about social media is that it is supposed to be SOCIAL! Engagement does not mean puking, poking and publicizing. Would you do that face-to-face? It’s a lost art, conversation. We discuss ways to monitor your reputation including Google Alerts, Tweetdeck, search, Radian6 and People Browser.

Cranky Bastards Episode 2

Peter — Tue, 18 Jan 2011 15:58:26 +0000

Today is the episode 2 of Cranky Bastards Show with Antony Francis from Head of Lettuce Media; Joel Lopez of 2Z Consulting; and Peter Radizeski of RAD-INFO INC. In this episode, we discuss SEO (search engine optimization) for small businesses and online marketing for service businesses like doctors and restaurants. Take a listen. (It’s just 13 minutes).

Cranky Bastards Episode 1

Peter — Mon, 10 Jan 2011 15:30:52 +0000

Today is the first podcast from the Cranky Bastards: Antony Francis from Head of Lettuce Media; Joel Lopez of 2Z Consulting; and Peter Radizeski of RAD-INFO INC. In our first episode, we discuss social media strategy, which is kind of a misnomer since many people have NO strategy when it comes to using social media.

Social Media Experiment

Peter — Thu, 19 Feb 2009 22:07:41 +0000

Talking with folks, my impression of social media – all of it – blogging, podcasting, video, twitter, ning, Facebook – it’s all an experiment right now.

Social media impact is hard to measure – like, say, reputation management. But as @unmarketing says, “How do you ROI or measure your other business relationships?”

Right now, a social media experiment for a company would cost about $20K. But in 18 months to 2 years, it will likely cost 10x that. Get in now. Experiment. Fail. Try again.

USP 101

Peter — Thu, 24 Jul 2008 18:48:32 +0000

Brian Carroll, CEO of InTouch, writes: “And how many of us know the questions customers are asking themselves?” He then continues on with listing some of the important Q’s:

How will this product/service help my company?
We’re doing OK. Why do we need it?
Is there another company out there that is better?
Will its solution really work? Can it prove it?
Is the company credible?
Can we afford it?

When you are for formulating your USP (unique sales proposition), it needs to be a one line answer to why the customer should look at you. Not a list of features, but a customer-centric answer to What’s In It For Me?

When you can answer that, you are on your way to better sales.

BTW: there are other names for the USP. Your Positioning Statement. Your Elevator Pitch. This is all part of your compelling opening statement that Keith Rosen discusses in this podcast (transcript can be read, too). Here’s a video of Keith Rosen discussing USP.

50 Ideas: the first 10 (podcast)

Peter — Mon, 09 Jul 2007 22:24:33 +0000

The first 10 ideas from the list of 50+ presented at ISPCON by Jack Brandt and myself. (It’s a podcast. Also, available Sales Compensation and 10 Marketing Ideas for WISPs).

These are the 10:

Plan- so you have a path
Strategy- not put out fires
Call your best customers just to make sure everything o.k., ask for referrals
Focus on goals
Marketing takes 6-9-12 months
Become info source- newsletter, podcast, blog, keep people thinking we know everything
Think tank for our biz, attorney, cpa, 2 best customers, 2 noncustomers
Hosted nonportable services- hosted exchange-makes you stickey, bells can’t do it
Get others organized
Phase out projects so goals met, not just GOAL