Online marketing starts with your web presence whether that is a brochure type website or a full blown e-commerce website or simply a blog. It is your voice on the web.
Online marketing tactics include Search Engine Optimization (SEO) and Key Word Placement.
SEO is the process of using keywords to pump up your search engine ranking. Organic SEO works much better (and is cheaper) than add-on SEO. Search engines change their algorithms all the time. Only organic SEO will continue to work without constant tweaking.
What is a Key Word? It is a word (or phrase) that your prospects will search for. Key Word Placement is buying ads on search engines, like Google AdWords.
The important part of online marketing is the Landing Page. This is the page that customers come to when they click on a banner ad or key word placement. This is the page that has to hook the customer and have a call to action. The Landing Page is where the prospects spends as little as 3 seconds before moving on. What does your Landing Page look like?